{"id":10968,"date":"2019-01-22T16:19:26","date_gmt":"2019-01-22T18:19:26","guid":{"rendered":"https:\/\/www.jornaldaconstrucaocivil.com.br\/?p=10968"},"modified":"2019-01-23T11:57:21","modified_gmt":"2019-01-23T13:57:21","slug":"de-cara-nova-new-holland-construction-anuncia-alteracoes-na-diretoria-da-america-do-sul","status":"publish","type":"post","link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?p=10968","title":{"rendered":"De cara nova: New Holland Construction anuncia altera\u00e7\u00f5es na diretoria da Am\u00e9rica do Sul"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #993300;\">Janeiro, 2019<\/span> &#8211; Presente h\u00e1 mais de 65 anos no Brasil, a New Holland Construction anuncia altera\u00e7\u00f5es na estrutura da empresa na Am\u00e9rica do Sul. Paula Ara\u00fajo \u00e9 a nova vice-presidente da marca. Ela assume a fun\u00e7\u00e3o de Nicola D\u2019Arpino, al\u00e7ado ao cargo de diretor de Construction Segment na Europa. Outra mudan\u00e7a \u00e9 a chegada de Giovanni Borgonovo \u00e0 Ger\u00eancia de Marketing. As nomea\u00e7\u00f5es s\u00e3o resultado de uma reestrutura\u00e7\u00e3o global da diretoria do grupo CNH Industrial, um dos maiores grupos de bens de capital do mundo, o qual a marca de m\u00e1quinas de constru\u00e7\u00e3o pertence.<\/p>\n<p style=\"text-align: justify;\">Graduada em Administra\u00e7\u00e3o com habilita\u00e7\u00e3o em Com\u00e9rcio Exterior e especializa\u00e7\u00f5es em Gest\u00e3o de Projetos e Gest\u00e3o Estrat\u00e9gica em Marketing, Paula Ara\u00fajo atua na CNH Industrial desde 2003 e na New Holland Construction desde 2005. Com experi\u00eancia em planejamento e desenvolvimento de eventos, estrat\u00e9gias de marca, campanhas publicit\u00e1rias, projetos de vendas e p\u00f3s-vendas, fez parte do projeto de mudan\u00e7a da FiatAllis, e j\u00e1 atuou em diferentes \u00e1reas, como exporta\u00e7\u00e3o de pe\u00e7as, intelig\u00eancia de mercado, desenvolvimento de rede, brand marketing, Ger\u00eancia de Brand Communication e Ger\u00eancia de Marketing. Antes de ser nomeada ao novo cargo, era a respons\u00e1vel pela Ger\u00eancia Comercial de Vendas da New Holland Construction na Argentina.<\/p>\n<figure id=\"attachment_10974\" aria-describedby=\"caption-attachment-10974\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10974\" src=\"https:\/\/www.jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2019\/01\/giovanni_borgonovo_b-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/giovanni_borgonovo_b-200x300.jpeg 200w, https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/giovanni_borgonovo_b-768x1151.jpeg 768w, https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/giovanni_borgonovo_b-684x1024.jpeg 684w, https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/giovanni_borgonovo_b.jpeg 801w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-10974\" class=\"wp-caption-text\">Giovanni Borgonovo<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Giovanni Borgonovo \u00e9 graduado em Administra\u00e7\u00e3o de Empresas e Engenharia Mec\u00e2nica pela Universidade Federal do Paran\u00e1 (UFPR). Desde 2012 integra o time New Holland Construction, atuando na Supervis\u00e3o Regional de Vendas, gerenciamento comercial, desenvolvimento de rede, intelig\u00eancia e an\u00e1lise de mercado. Em 2018 assumiu a Ger\u00eancia de Marketing, \u00e0 frente das estrat\u00e9gias de marca, campanhas publicit\u00e1rias, posicionamento de produtos, eventos, treinamentos comerciais, an\u00e1lises de demanda e aplica\u00e7\u00f5es.<\/p>\n<p>Site:<span style=\"color: #0000ff;\">\u00a0<a style=\"color: #0000ff;\" href=\"http:\/\/www.newholland.com.br\/\"><cite class=\"iUh30\">www.newholland.com.br\/<\/cite><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: Imprensa\/New Holland Construcion<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Janeiro, 2019 &#8211; Presente h\u00e1 mais de 65 anos no Brasil, a New Holland Construction anuncia altera\u00e7\u00f5es na estrutura da empresa na Am\u00e9rica do Sul. Paula Ara\u00fajo \u00e9 a nova vice-presidente da marca. Ela assume a fun\u00e7\u00e3o de Nicola D\u2019Arpino, al\u00e7ado ao cargo de diretor de Construction Segment na Europa. Outra mudan\u00e7a \u00e9 a chegada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[27],"tags":[2366,2826,3012,14772,7210,14773,14774,8106,14771,14775],"class_list":["post-10968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acontece","tag-cnh-industrial","tag-construcao-civil","tag-contagem-mg","tag-giovanni-borgonovo-gerente-de-marketing","tag-maquinas-e-equipamentos","tag-maquinas-para-infraestrutura-e-pavimentacao","tag-new-holland-america-do-sul","tag-new-holland-construcion","tag-nova-direcao-paula-araujo","tag-vendas-de-pecas-e-acessorios"],"blocksy_meta":[],"spectra_blocks_featured_image_url":{"thumbnail":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-150x150.jpg","width":150,"height":150},"medium":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-300x174.jpg","width":300,"height":174},"medium_large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-768x446.jpg","width":768,"height":446},"large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-1024x595.jpg","width":1024,"height":595},"full":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1.jpg","width":6704,"height":3894}},"spectra_blocks_author_info":{"display_name":"Jornal da Constru\u00e7\u00e3o Civil","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/973c9774fd44ddaceb026973c4962faa70fc512bc4c9da68e8ebb40fecee6540?s=96&d=mm&r=g","author_link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?author=1","description":"Desde de 2013, levando muitas informa\u00e7\u00f5es, lan\u00e7amentos e produtos de qualidade para toda cadeia produtiva da constru\u00e7\u00e3o. O Futuro da constru\u00e7\u00e3o passa por aqui,"},"uagb_featured_image_src":{"full":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1.jpg",6704,3894,false],"thumbnail":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-150x150.jpg",150,150,true],"medium":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-300x174.jpg",300,174,true],"medium_large":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-768x446.jpg",768,446,true],"large":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1-1024x595.jpg",1024,595,true],"1536x1536":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1.jpg",1536,892,false],"2048x2048":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2019\/01\/Paula-Ara\u00fajo-1.jpg",2048,1190,false]},"uagb_author_info":{"display_name":"Jornal da Constru\u00e7\u00e3o Civil","author_link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Janeiro, 2019 &#8211; Presente h\u00e1 mais de 65 anos no Brasil, a New Holland Construction anuncia altera\u00e7\u00f5es na estrutura da empresa na Am\u00e9rica do Sul. Paula Ara\u00fajo \u00e9 a nova vice-presidente da marca. Ela assume a fun\u00e7\u00e3o de Nicola D\u2019Arpino, al\u00e7ado ao cargo de diretor de Construction Segment na Europa. Outra mudan\u00e7a \u00e9 a chegada&hellip;","_links":{"self":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10968"}],"version-history":[{"count":0,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/media\/10972"}],"wp:attachment":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}