{"id":24921,"date":"2025-01-11T11:31:04","date_gmt":"2025-01-11T14:31:04","guid":{"rendered":"https:\/\/www.jornaldaconstrucaocivil.com.br\/?p=24921"},"modified":"2025-01-11T11:31:04","modified_gmt":"2025-01-11T14:31:04","slug":"john-deere-construcao-lanca-campanha-e-mostra-que-amarelo-nao-e-tudo-igual","status":"publish","type":"post","link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?p=24921","title":{"rendered":"John Deere Constru\u00e7\u00e3o lan\u00e7a campanha e mostra que &#8220;Amarelo n\u00e3o \u00e9 tudo igual&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\">A <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.deere.com.br\/pt\/m%C3%A1quinas-pesadas-equipamentos-para-constru%C3%A7%C3%A3o\/\">John Deere<\/a><\/span>, empresa global de tecnologia que fornece software e equipamentos para os setores agr\u00edcola, de constru\u00e7\u00e3o e florestal, acaba de lan\u00e7ar a campanha &#8220;Amarelo John Deere&#8221; em toda a Am\u00e9rica Latina. A iniciativa tem como objetivo atingir milhares de operadores de m\u00e1quinas ao longo de 2025, destacando o diferencial da companhia com o slogan &#8220;Amarelo n\u00e3o \u00e9 tudo igual&#8221;. A proposta refor\u00e7a que, apesar de a cor amarela ser comum no setor, o tom caracter\u00edstico da John Deere representa inova\u00e7\u00e3o, robustez e um servi\u00e7o de p\u00f3s-venda que vai al\u00e9m do convencional.<\/p>\n<p style=\"text-align: justify;\"><em><span style=\"color: #993300;\"><strong>&#8220;Nosso compromisso \u00e9 entregar n\u00e3o s\u00f3 m\u00e1quinas, mas um ecossistema completo, com suporte de alta qualidade, solu\u00e7\u00f5es financeiras por meio do Banco John Deere e o maior Centro de Distribui\u00e7\u00e3o de Pe\u00e7as da Am\u00e9rica Latina. Queremos mostrar que a experi\u00eancia John Deere vai al\u00e9m do canteiro de obras&#8221;, afirma Thomas Spana, gerente de Marketing da divis\u00e3o de Constru\u00e7\u00e3o da John Deere para a Am\u00e9rica Latina.<\/strong><\/span><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"P\u00e1s Carregadeiras ganham novos ajustes e versatilidade para atender demanda crescente na constru\u00e7\u00e3o.\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/0qtJ6vm3hbU?start=37&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A John Deere, empresa global de tecnologia que fornece software e equipamentos para os setores agr\u00edcola, de constru\u00e7\u00e3o e florestal, acaba de lan\u00e7ar a campanha &#8220;Amarelo John Deere&#8221; em toda a Am\u00e9rica Latina. A iniciativa tem como objetivo atingir milhares de operadores de m\u00e1quinas ao longo de 2025, destacando o diferencial da companhia com o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[32,12594],"tags":[25374,7232,8353,27157,8696,8757],"class_list":["post-24921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maquinas-e-equipamentos","category-tv-da-construcao-civil","tag-johndeere","tag-maquinas-pesadas","tag-obras-de-infraestrutura","tag-operadores-de-maquinas","tag-pas-carregadeiras","tag-pecas-e-servicos"],"blocksy_meta":[],"spectra_blocks_featured_image_url":{"thumbnail":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2025\/01\/JD-Thomas-II-150x150.png","width":150,"height":150},"medium":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2025\/01\/JD-Thomas-II-300x148.png","width":300,"height":148},"medium_large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2025\/01\/JD-Thomas-II-768x379.png","width":768,"height":379},"large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2025\/01\/JD-Thomas-II.png","width":846,"height":417},"full":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2025\/01\/JD-Thomas-II.png","width":846,"height":417}},"spectra_blocks_author_info":{"display_name":"Jornal da Constru\u00e7\u00e3o Civil","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/973c9774fd44ddaceb026973c4962faa70fc512bc4c9da68e8ebb40fecee6540?s=96&d=mm&r=g","author_link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?author=1","description":"Desde de 2013, levando muitas informa\u00e7\u00f5es, lan\u00e7amentos e produtos de qualidade para toda cadeia produtiva da constru\u00e7\u00e3o. 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A iniciativa tem como objetivo atingir milhares de operadores de m\u00e1quinas ao longo de 2025, destacando o diferencial da companhia com o&hellip;","_links":{"self":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/24921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24921"}],"version-history":[{"count":0,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/24921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/media\/24922"}],"wp:attachment":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}