{"id":9196,"date":"2018-03-29T16:59:52","date_gmt":"2018-03-29T19:59:52","guid":{"rendered":"https:\/\/jornaldaconstrucaocivil.com.br\/?p=9196"},"modified":"2020-10-02T19:05:11","modified_gmt":"2020-10-02T22:05:11","slug":"classe-b-sera-responsavel-por-mais-de-40-dos-gastos-com-material-de-construcao-no-brasil-em-2018","status":"publish","type":"post","link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?p=9196","title":{"rendered":"Classe B ser\u00e1 respons\u00e1vel por mais de 40% dos gastos com material de constru\u00e7\u00e3o no Brasil em 2018"},"content":{"rendered":"<p><a href=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/A-IBOPE-I.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9197 size-medium alignleft\" src=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/A-IBOPE-I-300x190.jpg\" alt=\"\" width=\"300\" height=\"190\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"color: #993300;\">S\u00e3o Paulo, mar\u00e7o de 2018<\/span> \u2013 Os brasileiros devem gastar R$ 162,5 bilh\u00f5es em produtos de material de constru\u00e7\u00e3o neste ano, um crescimento de 5% na compara\u00e7\u00e3o com 2017. \u00c9 o que mostra o Pyxis Consumo Material de Constru\u00e7\u00e3o, ferramenta de dimensionamento desse mercado do IBOPE Intelig\u00eancia. A classe B ser\u00e1 a maior consumidora, com potencial de gasto estimado de R$ 67,8 bilh\u00f5es, o que representa 42% do total. Tamb\u00e9m \u00e9 a classe com maior crescimento no consumo rela\u00e7\u00e3o a 2017: 6% a.a.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/A-IBOPE-I-A.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9198 alignright\" src=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/A-IBOPE-I-A-300x198.jpg\" alt=\"\" width=\"262\" height=\"173\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Por regi\u00e3o, a maior parte do mercado varejista de material de constru\u00e7\u00e3o est\u00e1 no Sudeste, que concentra 50% do potencial de consumo do pa\u00eds. Al\u00e9m de ser um mercado de volume, tamb\u00e9m \u00e9 o mercado que deve apresentar o maior crescimento em rela\u00e7\u00e3o a 2017: 7%.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">O potencial de consumo estimado refere-se apenas ao consumo domiciliar, ou seja, \u00e0s compras de pessoa f\u00edsica junto a varejistas do ramo e inclui: compra de tintas e acess\u00f3rios para pintura, material el\u00e9trico, material hidr\u00e1ulico, material b\u00e1sico, ferragens, madeiras, esquadrias, portas e batentes, pisos e revestimentos, metais para banheiro, lumin\u00e1rias e outros produtos para constru\u00e7\u00e3o e reforma.<\/span><\/p>\n<p><a href=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/AA-C-IBOPE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9199 aligncenter\" src=\"https:\/\/jornaldaconstrucaocivil.com.br\/wp-content\/uploads\/2018\/03\/AA-C-IBOPE-300x202.jpg\" alt=\"\" width=\"451\" height=\"304\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Sobre o<span style=\"color: #993300;\"> Pyxis Consumo Material de Constru\u00e7\u00e3o<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00c9 um programa adquirido por meio de licen\u00e7as e instalado nos computadores para uso imediato. Um sistema de informa\u00e7\u00e3o \u00e1gil e pr\u00e1tico que permite analisar o potencial de mercado em qualquer cidade ou regi\u00e3o do pa\u00eds para a categoria de material de constru\u00e7\u00e3o.<\/span><\/p>\n<p style=\"text-align: justify;\">Fonte:\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.imcgrupo.com\/link.php?code=bDpodHRwJTNBJTJGJTJGd3d3Lmlib3BlaW50ZWxpZ2VuY2lhLmNvbSUyRjo0NjY3Nzc4MjU6d2Vib2JyYXNAZ21haWwuY29tOjUyNTYyYjE0NGNiODg0NDIyNWFlYmIxNjEzYWRmMTBiMjM=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-PT&amp;q=http:\/\/www.imcgrupo.com\/link.php?code%3DbDpodHRwJTNBJTJGJTJGd3d3Lmlib3BlaW50ZWxpZ2VuY2lhLmNvbSUyRjo0NjY3Nzc4MjU6d2Vib2JyYXNAZ21haWwuY29tOjUyNTYyYjE0NGNiODg0NDIyNWFlYmIxNjEzYWRmMTBiMjM%3D&amp;source=gmail&amp;ust=1522436748684000&amp;usg=AFQjCNESnVLoR9IPy2L3Ge37om-L3baeqQ\">www.ibopeinteligencia.com<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo, mar\u00e7o de 2018 \u2013 Os brasileiros devem gastar R$ 162,5 bilh\u00f5es em produtos de material de constru\u00e7\u00e3o neste ano, um crescimento de 5% na compara\u00e7\u00e3o com 2017. \u00c9 o que mostra o Pyxis Consumo Material de Constru\u00e7\u00e3o, ferramenta de dimensionamento desse mercado do IBOPE Intelig\u00eancia. A classe B ser\u00e1 a maior consumidora, com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[33],"tags":[2326,2327,3899,9828,12214,12292],"class_list":["post-9196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-classe-b-e-que-mais-comprara-material-de-construcao-em-2018","tag-classe-b-sera-responsavel-por-mais-de-40-dos-gastos-com-material-de-construcao","tag-economia-patina-com-governo-federal","tag-pyxis-consumo-material-de-construcao","tag-varejo-de-material-de-construcao-cresce-lentamente","tag-vendas-de-material-de-construcao"],"blocksy_meta":[],"spectra_blocks_featured_image_url":{"thumbnail":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-150x150.jpg","width":150,"height":150},"medium":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-300x199.jpg","width":300,"height":199},"medium_large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-768x509.jpg","width":768,"height":509},"large":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg","width":800,"height":530},"full":{"url":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg","width":800,"height":530}},"spectra_blocks_author_info":{"display_name":"Jornal da Constru\u00e7\u00e3o Civil","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/973c9774fd44ddaceb026973c4962faa70fc512bc4c9da68e8ebb40fecee6540?s=96&d=mm&r=g","author_link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?author=1","description":"Desde de 2013, levando muitas informa\u00e7\u00f5es, lan\u00e7amentos e produtos de qualidade para toda cadeia produtiva da constru\u00e7\u00e3o. O Futuro da constru\u00e7\u00e3o passa por aqui,"},"uagb_featured_image_src":{"full":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg",800,530,false],"thumbnail":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-150x150.jpg",150,150,true],"medium":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-300x199.jpg",300,199,true],"medium_large":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB-768x509.jpg",768,509,true],"large":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg",800,530,false],"1536x1536":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg",800,530,false],"2048x2048":["https:\/\/construcaocivil.siriusmarketingedesign.com.br\/wp-content\/uploads\/2018\/03\/LOJA-BB.jpg",800,530,false]},"uagb_author_info":{"display_name":"Jornal da Constru\u00e7\u00e3o Civil","author_link":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"S\u00e3o Paulo, mar\u00e7o de 2018 \u2013 Os brasileiros devem gastar R$ 162,5 bilh\u00f5es em produtos de material de constru\u00e7\u00e3o neste ano, um crescimento de 5% na compara\u00e7\u00e3o com 2017. \u00c9 o que mostra o Pyxis Consumo Material de Constru\u00e7\u00e3o, ferramenta de dimensionamento desse mercado do IBOPE Intelig\u00eancia. A classe B ser\u00e1 a maior consumidora, com&hellip;","_links":{"self":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/9196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9196"}],"version-history":[{"count":0,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/posts\/9196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=\/wp\/v2\/media\/14684"}],"wp:attachment":[{"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/construcaocivil.siriusmarketingedesign.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}